Thursday, February 23, 2017

PRESTONE Turns 90!

For any new car owner, lesson number one in car maintenance is making sure your automotive fluids are fresh and intact. And for me, one of the first brands I learned about as a budding car enthusiast, was Prestone. That yellow bottle of coolant is a staple in my little car pantry. So it was such an honor to have been invited to attend Prestone's 90's anniversary last February 21, in SM Mall of Asia Music Hall.

It was in the 1920's when the Prestone brand first emerged in the market. Using ethelene glycol antifreeze in cans, it yielded way better results than mixing honey, sugar or molasses with water which burns and boils away. Yes, radiators back in the day basically had sweet edible fluids.

1918 Chevrolet 490 Pickup

Come the 1960's, three major American car companies - Ford, GM and Chrysler started installing 50% water and 50% antifreeze solution in their new car models which paved the way into its functionality all year round. Using antifreeze was now as important as engine oil and ATF. Look who joined the "popular" club!

Left to Right: 1975 Mitsuboshi Minica F4, 1966 Volkswagen Type 2 Kombi, 1948 Buick Roadmaster Convertible 
And now, almost a century has passed, Prestone is still the leading brand of coolant worldwide, and has never looked so young! Prestone's birthday party was definitely a night to remember.

It was a night filled with amazing entertainment as a room full of esteemed Prestone employees and distributors celebrated 90 years of Prestone excellence. Appearances from GMA Kapuso stars made an already fun night, even more memorable.

The beautiful Kris Bernal and Rocco Nacino sharing Prestone stories with guests. 

Hearing inspirational stories from esteemed Prestone employees and distributors from all over the country was one of the highlights for me. One distributor told his story of having his father pass down the business to him at 22 years old. He is now in his 40's and the business is still going strong. He is confident that Prestone will still be his partner until it is time for him to pass it down to his son as well.

A car racing game was a hit at the party! Members of the media were first in line to experience the adrenaline pumping game. I'm a hundred percent sure those cars in the game were cooled down by Prestone. :)

And at the selling booth.. (of course, a girl can't resist a selling booth), I saw Prestone's newest addition to its family - Prestone Radiator Protect. The Radiator Protect has Corrosion Inhibitor Technology that protects your car's radiator from rust and corrosion. In addition to that, it has Leak Detection Technology to help you locate leaks easily using a UV light. No need to add water to this, just pour and enjoy a worry-free drive.

Here is a quick tour of Prestone Milestones throughout its 90 years of excellence..

1927 - The year of the first nonstop, solo transatlantic flight, Prestone also wows the world with world's first non-flammable ethylene glycol. Prestone Ethelyn Glycol Antifreeze safely keeps engines from freezing; transforming winter driving from a rarity to a routine. (Source)

1930 - While the people of England are being introduced to sliced bread, Prestone cooks up the first inhibitor powerful enough to protect the cooling system from rust formation. (Source)

1944 - As world war II allied forces land on the beaches of Normandy, France, Prestone is there. It's antifreeze/coolant quality is recognized by the US military as essential to keeping its vehicles running a their best in the most extreme conditions. (Source)

1961 - People are spending an average of $2,850 for a new car, and Prestone helps prolong that investment with life long coolant. The formula offers longer lasting protection for all metals in a vehicle's cooling system, including aluminum. (Source)

1962 - This year, 60% of US households are consumed by their TVs. Meanwhile, "Big Three" automakers (Ford, GM, Chrysler) tune in Prestone. By installing an ethylene glycol antifreeze solution in all new cars, they make antifreeze/coolant a standard year-round performance fluid. (Source)

1964 - As Ford starts an American love affair with the Mustang at the 1964 New York World's Fair, Prestone fuels drivers' passion for car care by rolling out a full range of bumper-to-bumper performance products. (Source)

1967 - The race to the finish is about more than speed, it requires precision. (Source)

1972 - The 15, 007, 034th Volkswagen Beetle rolls off the line, breaking the Ford model T's long-standing global car production record. Prestone adds a patented chemical to its inhibitors, taking the lead in protecting aluminum cooling system components. (Source)

 1977 - In France, the last execution by guillotine is conducted. In the states, Prestone remains levelheaded  and reformulates Super Flush to remove rust ans scale. (Source)

2017 - Prestone celebrates its 90th anniversary all its milestones through the years. (Source)

Thank you, Prestone for keeping our car's radiator system happy and healthy for almost a century! On behalf of all your supporters, we cannot wait to see what you will be coming up next. When it comes to coolants, there is just no other brand that comes to mind, except for Prestone.

Of course, I wasn't going to leave without a Prestone Radiator Protect! Thank you, Prestone! 

Happy 90th birthday, Prestone! We wish you more and more centuries to come!

To keep updated on Prestone's new products and exciting upcoming promotions..

Click HERE to visit Prestone Philippine's official website!


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